PDF⋙ Marketing the Arts: A Fresh Approach

Marketing the Arts: A Fresh Approach

Marketing the Arts: A Fresh Approach PDF, ePub eBook D0wnl0ad

In recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed.

 

Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including:

 

• The importance of arts consumption and its social dimensions
• The importance of the aesthetic experience itself, and how to research it
• Arts policy development
• The art versus commerce debate
• The role of the arts marketer as market-maker
• The artist as brand or entrepreneur

 

This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.

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PDF⋙ From Holmes to Sherlock: The Story of the Men and Women Who Created an Icon by Mattias Boström

From Holmes to Sherlock: The Story of the Men and Women Who Created an Icon by Mattias Boström

From Holmes to Sherlock: The Story of the Men and Women Who Created an Icon by Mattias Boström PDF, ePub eBook D0wnl0ad

Everyone knows Sherlock Holmes. Sir Arthur Conan Doyle created a unique literary character who has remained popular for over a century and is appreciated more than ever today. But what made this fictional character, dreamed up by a small-town English doctor in the 1880s, into such a lasting success, despite the author’s own attempt to escape his invention?

In From Holmes to Sherlock, Swedish author and Sherlock Holmes expert Mattias Boström recreates the full story behind the legend for the first time. From a young Arthur Conan Doyle sitting in a Scottish lecture hall taking notes on his medical professor’s powers of observation to the pair of modern-day fans who brainstormed the idea behind the TV sensation Sherlock, from the publishing world’s first literary agent to the Georgian princess who showed up at the Conan Doyle estate and altered a legacy, the narrative follows the men and women who have created and perpetuated the myth. It includes tales of unexpected fortune, accidental romance, and inheritances gone awry, and tells of the actors, writers, readers, and other players who have transformed Sherlock Holmes from the gentleman amateur of the Victorian era to the odd genius of today. Told in fast-paced, novelistic prose, From Holmes to Sherlock is a singular celebration of the most famous detective in the world—a must-read for newcomers and experts alike.

From reader reviews:

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PDF⋙ Leaves in Fall (Bullfrog Books: What Happens in Fall?) by Mari Schuh

Leaves in Fall (Bullfrog Books: What Happens in Fall?) by Mari Schuh

Leaves in Fall (Bullfrog Books: What Happens in Fall?) by Mari Schuh PDF, ePub eBook D0wnl0ad

In Leaves in Fall, young readers will discover the changes leaves go through during fall. Vibrant, full-color photos and carefully leveled text will engage early readers as they learn why leaves drop from trees in fall.

From reader reviews:

Michael Hill:

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PDF⋙ JT's Guide to Zion National Park by JT McLaughlin

JT's Guide to Zion National Park by JT McLaughlin

JT's Guide to Zion National Park by JT McLaughlin PDF, ePub eBook D0wnl0ad

Discover Zion National Park with this personalized digital guide. Here you'll find all the information you need to plan your trip, including road itineraries, trail descriptions, and links to hotels and restaurants. Educational and inspiring, you'll learn about Zion's fascinating geology, its colorful history and its unique flora and fauna. You'll discover quaint towns on the park's fringes, and learn about its hidden wonders. The author has visited Zion many times, exploring its majestic canyons, ascending its spectacular heights and discovering its quiet corners. Let JT be your guide as you explore one of the world's most celebrated landscapes.

From reader reviews:

Kristen Self:

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PDF⋙ 12 Disciplines of Leadership Excellence: How Leaders Achieve Sustainable High Performance by Brian Tracy, Peter Chee

12 Disciplines of Leadership Excellence: How Leaders Achieve Sustainable High Performance by Brian Tracy, Peter Chee

12 Disciplines of Leadership Excellence: How Leaders Achieve Sustainable High Performance by Brian Tracy, Peter Chee PDF, ePub eBook D0wnl0ad

Master the 12 disciplines of powerful leadership and lead your organization to greatness

We've all heard the phrase "born leader." Leadership experts Brian Tracy and Dr. Peter Chee are here to debunk the myth that you either have it or you don't. That leadership is a talent bestowed on some and not on others. That in order to lead effectively, you have to have it in your genes.

The authors assert that great leaders are made, not born. Everyone has the ability to shape himself or herself into the kind of person who enables and uplifts others to reach their highest potential--and in 12 Disciplines of Leadership Excellence, they reveal exactly how to achieve it.

It all starts with discipline. In this groundbreaking book, the authors break down great leadership into 12 disciplines, including:

• Clarity . . . about who you are, where you are going, and how to get there
• Control . . . build and bolster your sense of personal responsibility and self-mastery
• Character . . . dedicate yourself to passionately build trust with honesty and integrity
• Competence . . . commit to constant never-ending improvement and learning
• Caring . . . because when you care, your people care in building great working relationships
• Courage . . . moving out of your comfort zone to embrace change and make tough decisions

One at a time. Don't try to take on too much at once. Choose a discipline and live it until it becomes a habit of excellence. Then move to the next one. It will take time--but all life-improving endeavors do.

Read this practical, inspirational guide and every day you will take one more step to becoming a highly effective leader.

From reader reviews:

Jacki Peters:

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PDF⋙ Neurofuzzy Adaptive Modelling and Control (Prentice-Hall International Series in Systems and Control Engineering) by Martin Brown, Chris Harris

Neurofuzzy Adaptive Modelling and Control (Prentice-Hall International Series in Systems and Control Engineering) by Martin Brown, Chris Harris

Neurofuzzy Adaptive Modelling and Control (Prentice-Hall International Series in Systems and Control Engineering) by Martin Brown, Chris Harris PDF, ePub eBook D0wnl0ad

The drive for autonomy in manufacturing is making increasing demands on control systems, both for improved performance and extra flexibility. Traditional control systems generally make infeasible assumptions which limit their application, therefore current research has concentrated on intelligent control techniques in order to make systems flexible and robust. This book provides a unified description of several adaptive neural and fuzzy networks and introduces the associate memory class of systems, which describe the similarities and differences existing between fuzzy and neural algorithms. Three networks are desctibed in detail - the Albus CMAC, the B-spline network and a class of fuzzy systems - and then analyzed, their desirable features (local learning, linearly dependent on the parameter set, fuzzy interpretation) are emphasized and the algorithms are all evaluated on a common time series prediction problem.

From reader reviews:

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